REFERENCEMENT SEO-SEM
Certified training 14 hours
Optimisation du référencement et campagnes payantes

SEO-SEM

THE + STUDENT

Certified training

Certified training in blocks of competence level II (tray 3) . Authorized in RNCP and thus officially approved by the Ministry of Labor.
More details RNCP

LEARN ON A CAREER

Essential for the simulation exercises. You can work in parallel on your own project and enjoy the end of training your communication development.

YOUR WEB PROJECTS ON OUR SERVERS

You will work situation, directly online on our servers for the duration of your training. You have at your disposal a pro accommodation, domain name and database.

STUDENT CARD

You can apply to our center. Guests enjoy benefits including acquisition of Adobe products, Apple …

TRAINING INFO

PUBLIC

Every person, administrative, commercial, technician, private person

PREREQUISITES

Baccalaureate standard.
mandatory internship entrance tests.
Very good knowledge of computers.

TRAINER - TRAINING MANAGER

Jean PONS / speakers

EDUCATIONAL RESOURCES - METHOD

1 PC or Mac computer by trainee (photocopies, notebook, pen, wallet, graphics tablet, wall screen, mural, color laser printer) - Practical exercises situation / continuous monitoring / QCM

EVALUATION OF LEARNING

course Entry : Skills Assessment by QCM (multiple choice question)
During the internship : continuous monitoring
Course End : defended, validation of a QCM (multiple choice question)

CALENDAR OF SESSIONS

quote or see our website menu ‘calendar’

NUMBER OF PARTICIPANTS

Group of 6 persons.
2 possible simultaneous sessions
Details : View quote

DURATION

View quote

HOURS (SESSIONS ACCORDING)

From 9:00 to 12:00 and 13:00 to 17:00

PLACE OF TRAINING

ACTIVMEDIA – 5 Rue Massena - 06000 NICE

PROGRAMME

GOAL

Optimizing SEO to achieve a ranking (web Rank) optimal in the results of user queries from the search engine.
Adjust the consistency to content, and a number of complementary activities, such as defining keywords (tags), the presence of references to the e-commerce site on other sites (Netlinking).
Create paid campaigns and control their cost. Analyzing the statistics

DESCRIPTION :

General Definitions

OPTIMIZE ITS WEBSITE

  • Analysis of the existing Bypass blockers factors
  • Usefulness of meta tags importance of textual content
  • taxonomy
  • Page titles / articles

OPERATION recheche TOOLS

  • Search Directories
  • Search engine
  • Importance of Key Words
  • Adopt a strategy

FOLLOW-UP SEARCH

  • Get a rapid ROI
  • web marketing tools
  • Monitoring and maintenance

SEARCH THE ADVERTISING (SEM)

  • Functioning principles
  • The usefulness of advertising referencing Create Adwords campaign
  • Management and optimization of a campaign

GOOGLE My BUSINESS

  • Google analytics
  • Google local business Center
  • Google webmaster tools