Certified training 21 hours
Optimisation de la communication d’un projet web avec une politique de Web-Marketing adaptée.

WEBMARKETING

THE + STUDENT

Certified training

Certified training in blocks of competence level II (tray 3) . Authorized in RNCP and thus officially approved by the Ministry of Labor.
More details RNCP

LEARN ON A CAREER

Essential for the simulation exercises. You can work in parallel on your own project and enjoy the end of training your communication development.

YOUR WEB PROJECTS ON OUR SERVERS

You will work situation, directly online on our servers for the duration of your training. You have at your disposal a pro accommodation, domain name and database.

STUDENT CARD

You can apply to our center. Guests enjoy benefits including acquisition of Adobe products, Apple …

TRAINING INFO

PUBLIC

Every person, administrative, commercial, technician, private person

PREREQUISITES

Baccalaureate standard.
mandatory internship entrance tests.
Very good knowledge of computers.

TRAINER - TRAINING MANAGER

Jean PONS / speakers

EDUCATIONAL RESOURCES - METHOD

1 PC or Mac computer by trainee (photocopies, notebook, pen, wallet, graphics tablet, wall screen, mural, color laser printer) - Practical exercises situation / continuous monitoring / QCM

EVALUATION OF LEARNING

course Entry : Skills Assessment by QCM (multiple choice question)
During the internship : continuous monitoring
Course End : defended, validation of a QCM (multiple choice question)

CALENDAR OF SESSIONS

quote or see our website menu ‘calendar’

NUMBER OF PARTICIPANTS

Group of 6 persons.
2 possible simultaneous sessions
Details : View quote

DURATION

View quote

HOURS (SESSIONS ACCORDING)

From 9:00 to 12:00 and 13:00 to 17:00

PLACE OF TRAINING

ACTIVMEDIA – 5 Rue Massena - 06000 NICE

PROGRAMME

GOAL

Developing a Web marketing policy of a website. Identify the demand and competition of a product to increase its credibility image

DESCRIPTION :

CONTEXT AND CHALLENGES

  • The Internet media in 2018
  • The opportunities of the Web
  • Opportunities in a crisis context ?
  • The specifics of the B2B marketing on the internet
  • Irreversible mutations

DEVELOP SPECIAL FEATURES

  • Identify market needs
  • Analyze the Environment
  • Assess competition
  • Understanding the life cycle of a product
  • Create a coherent offer
  • To outline a communication plan
  • Managing information

DESIGN PLAN EFFECTIVE WEBMARKETING

  • The implementation of email campaigns acquisition or retention
  • New techniques to generate qualified traffic & transformant
  • The different affiliate programs
  • Buzz marketing, Web Lobbying and Netlinking
  • The contextual links Google Adwords
  • Advertising and sponsorship online
  • Press relations online
  • Satisfaction surveys & Internet surveys
  • Web tools 2.0 (wikis, flux RSS, etc.) Calculating ROI with Google Analytics

COMMUNITY MANAGEMENT

  • Facebook, Instagram, twitter, google +1 ,,,
  • Analysis and behavior, e-reputations, fan pages

DEROULEMENT DE LA FORMATION

  • La formation est ponctuée de nombreux exemples donnant aux stagiaires une première expérience pratique sur les points abordés.